Bridgestone Virtual Product Launch

A Successful Product Launch in a Virtual World

Bridgestone, a global leader in the tire industry, was excited to launch Potenza – A new high performance tire built for sports cars and performance vehicles. As with others, the pandemic forced Bridgestone to pivot to support a virtual audience so they engaged the Bluewater Parallel Team to help facilitate a virtual product launch.

Traditionally, a product launch would be held in person to allow attendees to physically see the product, so our team had to ensure that this virtual launch was equally as engaging. Our team implemented various features to show the advantages of the product including a virtual main stage and on-demand content. Attendees could even watch an interview with race car drive, Mario Andretti.

virtual product launchThe result was a successful virtual product launch that resulted in greater flexibility for attendees and a successful introduction to their new product. To learn more about Bluewater’s virtual event production capabilities, connect with one of our Parallel team members today.