With in-person events on hold, Smith & Wesson was looking for a creative way to introduce their latest product and unite with their loyal customers. Our team at Bluewater had the perfect solution – an innovative virtual launch through the Parallel platform!
“With the cancellation of many regularly attended trade shows and events in 2020 and early 2021, we wanted to find ways to connect with our consumers in this new virtual world,” said Kyle Tengwall, vice president of marketing. We’re excited to be able to share the latest company news with viewers and connect with customers in ways we’ve never done in the past.”
Smith & Wesson’s first-ever virtual event premiered on March 15th, 2021 and gave viewers a behind-the-scenes look at the company, a new branding unveil, and the announcement of the M&P®9 Shield™ Plus. The virtual platform included a countdown to the launch, a live broadcast to an audience of over 18,000, and an asset library where users could view additional materials related to the new product.
Smith & Wesson knocked it out of the park with their first ever virtual event! Overall it was a successful virtual product launch that enabled Smith & Wesson to target a wider audience and connect with their consumers virtually. To learn more about Bluewater’s virtual and hybrid event production capabilities, Connect with one of our Parallel team members today!